Imagine running a business without a strategy. It would be akin to driving blindfolded, to building a house without a blueprint. Yet just fifty years ago business plans were mere extrapolations of the status quo, heedless of the forces that determine the fate of today s organizations: competitive th[...]

The story of the men, ideas and organizations that revolutionized how we understand business. Imagine, if you can, the world of business without corporate strategy. Remarkably, fifty years ago that's the way it was. Businesses made plans, certainly, but without understanding the underlying dynamics [...]